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Audi
Audi

SECTOR:

_Automotive CMF Design

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TIME:

_Spring 2023

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DURATION:

_14 weeks​

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BRIEF:

_CMF strategy with a focus on branding, practicality, and sustainability

***Disclaimer: This educational project has no association with Audi AG

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Mission Statement

Build the future of Audi's Brand Identity through the all-new Activesphere Concept CMF. With 3 different levels, this project provides a complete CMF interior proposal for the show car. This project also explores the future of Audi, with new approaches and emotions designed around the welcoming nature of future tech as well as the emergence of EVs.

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Vehicle & Concept

Exterior overview

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Exterior overview

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Brand Attributes & Market - Typically Audi

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Confident

 
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Luxurious

 
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Precise

 
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Mature

 
History
History
User profile

Benchmarks - The competition

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benchmark 1
benchmark 2
benchmark 3
benchmark 4
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The Future of Progress

 

Intro Grade

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Grade 1
Grade 1
Grade 1
Grade 1

Sports Grade

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Grade 2
Grade 2
Grade 2
Grade 2

Premium Grade

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Grade 3
Grade3
Grade 3
Grade 3
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